true facts
true fruits in numbers
Why look it up on Wikipedia and hope that what’s written there is actually true, when you can get the hard facts served up smoothly right here? #nakedfacts
All the way up
In 2006, Inga, Marco & Nic launched true fruits and generated sales of €40,000 in the first year – without any marketing budget! Seven years later, with 19 employees by then, true fruits had grown its sales to €7.55 million. Then, in 2015, we went completely wild! Not least thanks to the launch of our first green smoothie, we almost tripled our sales: from €11.5 million in 2014 to €29.14 million in 2015. A year later, we were scratching at the €40 million mark. And things kept going up from there! By 2024, we had increased our 2016 annual sales by almost 78% – to €71 million. We’ve been the market leader in chilled fruit since 2015. Think we’re talking shit? The figures come from the market research institute AC Nielsen.
Sales in € million
Our best bit
When it comes to smoothie flavours, opinions are divided. Some reach blindly for the Smoothie purple or go for the vibrant Smoothie pink, while others prefer to smoke – er, drink – their greens (aka our green Smoothie). But nothing comes close to our best bit: our Smoothie yellow. Our Smoothie yellow in particular seems to seduce people with its size – er, sexy colour. Luckily, with all our smoothies, both the looks and the inner values are spot on. So you can carry on letting yourself be swayed by appearances with a clear conscience.
Share of total true fruits sales by flavour (single bottles) in 2025
We’d go to the ends of the earth for you
To make sure our smoothies taste so fruity and fabulous, we only pick the very best fruit. And yes, some fruits travel a long way to end up in our bottles. Sadly, the best fruits like mangoes, dragon fruit or bananas just don’t grow on the trees round the corner. But not everything comes from far away – our apples, for example: we source them from various traditional orchards in Baden-Württemberg. What we pay particular attention to is that our fruit is processed into purée or pulp right where it’s grown, and not – as is often the case – harvested half-ripe and then left to ripen in gassed shipping containers.
: Fruit used in 2026 (in tonnes)
Never without my team
We started out as a small juice shop with absolutely no interest in hierarchies or colleagues you barely know. Sure, our team has grown – but nowhere near as much as you might think. Right now, our team consists of a manageable 40 fruitcakes, so we’ve kept our identity as a juice shop. With eleven people, our marketing department is the biggest team – and to this day, the colleagues in accounts and sales wonder what the marketing team actually gets up to. It feels like they cram their calendars with pointless creative meetings and pretend to work really hard. #worksmartplayhard
Here you can legally stalk our juice shop team with zero effort…
What a juice joint
Grüezi and Grüß Gott! Since 2007, our smoothies and ginger shots haven’t just been in German chiller cabinets, but also in our neighbouring countries Austria, Luxembourg and Switzerland. And since 2020 and 2021 respectively, you can also find us in our favourite holiday destinations: Spain and France. Swipe to see our very modest goal for 2050…
true fails
We’ll be honest: not every product we’ve launched has borne fruit. Even so, we’ll always have fond memories of our crisps, smoothie bowls, Creamies and juices. #RIP
Lorem Ipsum dolor sit amet
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Lorem Ipsum dolor sit amet
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Lorem Ipsum dolor sit amet
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Lorem Ipsum dolor sit amet
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Lorem Ipsum dolor sit amet
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Lorem Ipsum dolor sit amet
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Lorem Ipsum dolor sit amet
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.