Guiding principles
healthy
Healthy diet? Yes, please! But often it’s not so easy as it sounds ... All too often our lives are lived on the trot. Either you wolf down a pie or a burger at midday – or skip lunch altogether. Sound familiar? We were certainly annoyed at the scarcity of healthy snacks you can eat with a clear conscience. Then we discovered smoothies in Scotland ...
honest
Every child knows that eating fruit is healthy. We thought to ourselves: How easy would it be if you could just pop into your local supermarket and buy delicious smoothies all ready to go? But we tend to look down on convenience food from the supermarket shelves, assuming it will be produced as cheaply as possible and stuffed to the gills with unhealthy additives. We wanted an authentic, premium product. true fruits – no tricks, so no concentrates, colourings, added sugar, stabilisers or other unnatural quackery. And of course: Only the best fruits. It wasn’t as easy as we thought. Take mangoes, for instance: there are over 1,000 different varieties. And although we haven’t sampled them all just yet, we have made commendable progress. The Indian mango emerged as our favourite from extensive testing. We’d love to tell you its name, but why not take a look here..
sexy
Good things are virtuous. But virtue can often be boring. We wonder why a healthy, premium product can’t also be sexy? Why is “healthy” seemingly at odds with the concept of a cool lifestyle? We blend lifestyle with healthy nutrition and fill our smoothies into glass bottles that are not emblazoned with garish labels, but just a discreetly reserved, decorative ceramic print that ensures an unobstructed view of what really counts – the product itself.
true fruits - no tricks
Whatever the occasion: Whether you’re getting freaky on the dancefloor, sweating in the sauna, alone in a deserted office or just naked at home, true fruits make it easy to enjoy healthy and simple treats. You can skip the laborious chore of peeling fruit and other annoyances – we take care of that for you. true fruits is an owner-managed juice-maker from Bonn, not a corporation. Our work matters to us. Founded by three friends in 2006, we started the business as absolute novices and on a shoestring budget. Now we are 31 kindred spirits and still true to our roots. Thanks to the people who appreciate high-quality food, we have even become one of the market leaders. We are proud to be a little less ordinary and unashamed of our quirkiness. We are true, adhere strictly to the principle of no tricks and don’t take ourselves all that seriously. Small but deliciously nice, our shop gets you juiced up the healthy way. No more, but certainly no less.
Guiding principles
healthy
Healthy diet? Yes, please! But often it’s not so easy as it sounds ... All too often our lives are lived on the trot. Either you wolf down a pie or a burger at midday – or skip lunch altogether. Sound familiar? We were certainly annoyed at the scarcity of healthy snacks you can eat with a clear conscience. Then we discovered smoothies in Scotland ...
honest
Every child knows that eating fruit is healthy. We thought to ourselves: How easy would it be if you could just pop into your local supermarket and buy delicious smoothies all ready to go? But we tend to look down on convenience food from the supermarket shelves, assuming it will be produced as cheaply as possible and stuffed to the gills with unhealthy additives. We wanted an authentic, premium product. true fruits – no tricks, so no concentrates, colourings, added sugar, stabilisers or other unnatural quackery. And of course: Only the best fruits. It wasn’t as easy as we thought. Take mangoes, for instance: there are over 1,000 different varieties. And although we haven’t sampled them all just yet, we have made commendable progress. The Indian mango emerged as our favourite from extensive testing. We’d love to tell you its name, but why not take a look here.
sexy
Good things are virtuous. But virtue can often be boring. We wonder why a healthy, premium product can’t also be sexy? Why is “healthy” seemingly at odds with the concept of a cool lifestyle? We blend lifestyle with healthy nutrition and fill our smoothies into glass bottles that are not emblazoned with garish labels, but just a discreetly reserved, decorative ceramic print that ensures an unobstructed view of what really counts – the product itself.
true fruits - no tricks
true fruits – no tricks Whatever the occasion: Whether you’re getting freaky on the dancefloor, sweating in the sauna, alone in a deserted office or just naked at home, true fruits make it easy to enjoy healthy and simple treats. You can skip the laborious chore of peeling fruit and other annoyances – we take care of that for you. true fruits is an owner-managed juice-maker from Bonn, not a corporation. Our work matters to us. Founded by three friends in 2006, we started the business as absolute novices and on a shoestring budget. Now we are 31 kindred spirits and still true to our roots. Thanks to the people who appreciate high-quality food, we have even become one of the market leaders. We are proud to be a little less ordinary and unashamed of our quirkiness. We are true, adhere strictly to the principle of no tricks and don’t take ourselves all that seriously. Small but deliciously nice, our shop gets you juiced up the healthy way. No more, but certainly no less.