Expansion into Spain
We’re not just taking over Mallorca – we’re taking over all of Spain. From now on, our smoothies are also available in lots of large Spanish supermarkets. ¡De nada!
Pressure makes diamonds
Our SÄFT bottles are saying goodbye to their black paper labels: with white ceramic print and bottle texts on the back, since 2020 they’ve felt much more like part of the true fruits family.
The most boring news in the world
We’re bringing the umpteenth orange juice to the chiller cabinet. Sounds pretty boring. But for us, finding the perfect fruit was juicy hard labour. It had to be juicy, sweet, fresh and a little sour, but definitely not too bitter. After a long process of pressing, tasting, pressing, tasting, pressing, tasting, pressing, tasting, pressing, tasting, pressing, tasting (yes, we really did test a lot of orange varieties, and we now have seriously strong arms), the Brazilian orange won the race. Congratulations!
Ginger up for a shot?
In 2020, we’re really up for ginger shots that don’t knock your socks off. That’s why our cute little 99 ml bottles are now in the chiller cabinet. Thanks to ginger, lime, acerola and agave syrup, our Ginger Shot yellow is a real sweetie with ginger power, and thanks to ginger, redcurrant, raspberry, lime and agave syrup, our Ginger Shot red is berry strong.
Lorem Ipsum dolor sit amet
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
TikTok
Yes, we confess – the TikTok addiction kicks in anew every day. And to push our screen time up even further, of course we’re joining in: @truefruits #followforfollow #likeforlike
SÄFT Rhubarb, Pear & co.
The new SÄFT Rhubarb, Pear & co. is conquering the chiller cabinets – but its green brother, SÄFT Apple, Ginger & co., sadly has to make way. With rhubarb, pear, grape and apple, the newcomer is anything but your average off-the-shelf juice.
spain limited edition no. 1
Sometimes it just slips out: what a “Hijo de Fruta”! We all have that one friend who’s always late, that friend who always lets the others pay, or that neighbour who mows the lawn at 6 am sharp on a Sunday morning … If we’re honest, there are lots of “Hijos de Fruta” out there. And precisely because 2020 is a real “Hijo de Fruta” too, there’s now our first Spanish limited edition, “Hijo/a de Fruta”, filled with our Smoothie yellow. Sadly, you can only get it at your trusted Spanish supermarket. PS: “Hijo/a de Fruta” translates as “son/daughter of a fruit”.
Magnum Edition – Ganz große Scheiße
Jaaa, 2020 hast Du Dir etwas anders vorgestellt, oder? Zusammengefasst war das Jahr einfach ganz große Scheiße! Wir als kleiner Saftladen können uns nicht beschweren! Dank euch haben wir sogar das Gefühl, dass wir bald endlich bei den Großen mitspielen können. Deswegen bringen wir zum Jahresende den finalen Big Bang: Unsere Magnum Edition „Ganz große Scheiße“. Obacht: In unsere 3 l Magnum Flasche passen ganze 12 Singles Smoothie oder 4 Triples Smoothies rein.
Lorem Ipsum dolor sit amet
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Pressure makes diamonds
Our SÄFT bottles are saying goodbye to their black paper labels: with white ceramic print and bottle texts on the back, since 2020 they’ve felt much more like part of the true fruits family.
Expansion into Spain
We’re not just taking over Mallorca – we’re taking over all of Spain. From now on, our smoothies are also available in lots of large Spanish supermarkets. ¡De nada!
The most boring news in the world
We’re bringing the umpteenth orange juice to the chiller cabinet. Sounds pretty boring. But for us, finding the perfect fruit was juicy hard labour. It had to be juicy, sweet, fresh and a little sour, but definitely not too bitter. After a long process of pressing, tasting, pressing, tasting, pressing, tasting, pressing, tasting, pressing, tasting, pressing, tasting (yes, we really did test a lot of orange varieties, and we now have seriously strong arms), the Brazilian orange won the race. Congratulations!
Ginger up for a shot?
In 2020, we’re really up for ginger shots that don’t knock your socks off. That’s why our cute little 99 ml bottles are now in the chiller cabinet. Thanks to ginger, lime, acerola and agave syrup, our Ginger Shot yellow is a real sweetie with ginger power, and thanks to ginger, redcurrant, raspberry, lime and agave syrup, our Ginger Shot red is berry strong.
TikTok
Yes, we confess – the TikTok addiction kicks in anew every day. And to push our screen time up even further, of course we’re joining in: @truefruits #followforfollow #likeforlike
SÄFT Rhubarb, Pear & co.
The new SÄFT Rhubarb, Pear & co. is conquering the chiller cabinets – but its green brother, SÄFT Apple, Ginger & co., sadly has to make way. With rhubarb, pear, grape and apple, the newcomer is anything but your average off-the-shelf juice.
spain limited edition no. 1
Sometimes it just slips out: what a “Hijo de Fruta”! We all have that one friend who’s always late, that friend who always lets the others pay, or that neighbour who mows the lawn at 6 am sharp on a Sunday morning … If we’re honest, there are lots of “Hijos de Fruta” out there. And precisely because 2020 is a real “Hijo de Fruta” too, there’s now our first Spanish limited edition, “Hijo/a de Fruta”, filled with our Smoothie yellow. Sadly, you can only get it at your trusted Spanish supermarket. PS: “Hijo/a de Fruta” translates as “son/daughter of a fruit”.
Magnum Edition – Ganz große Scheiße
Jaaa, 2020 hast Du Dir etwas anders vorgestellt, oder? Zusammengefasst war das Jahr einfach ganz große Scheiße! Wir als kleiner Saftladen können uns nicht beschweren! Dank euch haben wir sogar das Gefühl, dass wir bald endlich bei den Großen mitspielen können. Deswegen bringen wir zum Jahresende den finalen Big Bang: Unsere Magnum Edition „Ganz große Scheiße“. Obacht: In unsere 3 l Magnum Flasche passen ganze 12 Singles Smoothie oder 4 Triples Smoothies rein.