2021

Expansion into France

Off to the city of love! From now on, our smoothies are also in French chiller cabinets. #monamour

Filling with feeling

Missing the mark was yesterday – in 2021 we’re topping up with precision. With our new upcycling funnel attachment, you can easily refill our 99 ml, 250 ml and 750 ml bottles. The attachment is made of stainless steel and comes with a small adapter that makes it fit our smaller bottles. Time to go big, not spill it!

shot limited edition no. 1

2021 wird bei Husten nicht mehr nur gelutscht, sondern auch geschluckt. Dafür sorgen wir dank unserer offiziellen Kooperation mit der Dr. C. SOLDAN GmbH. Wir bringen für kurze Zeit einen Shot ins Kühlregal, der dank einer Mischung aus Kirsche, Süßholzwurzel und Menthol, nach Kinder EM-Eukal schmeckt. Damit bringen wir auch eine Produktneuheit auf den Markt – während Ingwer Shots längst bekannt sind, ist unser Neuer der erste Menthol-Shot.

Smoothie blue

In 2021, we finally played our Smurfy trump card – and got the blue surprise of our lives! With its lemony-sweet taste of guava, banana, yuzu, grape, apple and spirulina, our Smoothie blue brings a heavenly new view to the chiller cabinets. You can buy it in 250 ml and 750 ml bottles at your local Rewe.

Smoothie red

2021 marks the start of an exciting period for us! With its glorious blend of grape, apple, rhubarb, banana, black carrot & vanilla, our Smoothie red brings a red-hot romantic mood to the chiller cabinet. You can buy it in 250 ml and 750 ml bottles at your local Kaufland

Creamie – dream over

The dream of a creamy taste experience is over – our Creamie is making a very smooth exit from our range.

Smoothie mint

First it was called “Greatest Hits”, then “Caju” – but what the fruit is caju anyway? Lots of things in life are questionable and complicated enough already, so we’re now calling our Smoothie Caju simply: Smoothie mint. While we were at it, we finally released the gecko back into the wild. We admit it – a smoothie bottle really wasn’t a species-appropriate home. #nogecko

france limited edition no. 1

Some people might not want to hear it, but after all that lazing around, those carefree days drifting by and those endless nights, it’s the same every year: back to school/work – or, as the French so festively call it, la rentrée. And because the start of the new school year and working year is celebrated far more in France than it is here, we took the opportunity to bring our first limited edition to French supermarket shelves.

Säft delisted

We say ädieu. With heavy hearts, we’re phasing out our juices in stores – from now on, they’re no longer part of our range.

austria limited edition no. 1

“Servus! 25 deka of mixed minced fruit, please.” Okay, we admit our fruit is puréed rather than minced, but let’s not be too picky. Because from autumn 2021, our first Austria limited edition “Faschiertes” (Austrian for mince) – filled with our Smoothie pink – is available exclusively at your local fruit dealer in Austria!

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